Travel Trade Insights Report
The inside view on the UK outbound leisure travel sector (“Travel Trade”), for organisations who want to develop relationships and build a strong, winning sales strategy.
The wrong B2B lead can never buy
Do you want clarity on the structure of the tour operator and travel agency distribution channels in the UK?
Do you want to understand the market trends, identify opportunities and potential new partners to work with?
Do you want to prioritise and strengthen B2B relationships that can deliver your sales plan this year and beyond?
Get real human insight with deep knowledge on the UK travel trade
Written by two UK travel trade experts, helping you succeed in selling to the UK Travel Trade:
- Danny Waine runs Travel Nomads. Danny has over 20 years of experience in the UK travel trade, and established Travel Nomads as a B2B travel consultancy to help travel entrepreneurs succeed selling via the UK travel trade.
- Daniel Hyman runs Marcus Whitefield. Daniel has over 10 years of experience in data-led strategy, and established Marcus Whitefield to unlock opportunity for everyone who helps others discover, choose and buy travel.
Do you find it difficult to identify and win the right B2B relationships in the travel trade?
It’s not you. The UK Travel Trade is opaque and constantly changing!
Opaque, because:
- Buyer power is concentrated. Over 50% of all seats on flights from the UK sold as a package with a flight by the travel trade, and of these, over 70% are sold by just six players.
- Distribution is fragmented. Over 100,000 travel agents, 1,600 tour operators, each under layers of consortia, intermediaries, and a complex web of travel media, industry associations, and personal relationships.
Constantly changing, because business models rise and fall on tight margins amid new technology and travel sector disruption.
Do you find that the key players in the travel trade are constantly changing?
Travel Trade Insights Report is an annual report because the key players are constantly changing. You’ll get clarity through our three part report that is updated annually. Keen to win B2B leads? Get access to our 24+ ‘ask us anything’ sessions per year.
Part I: An Insider View on the UK Outbound Travel Supply Chain
Understand the opportunity in the UK travel trade and how the regulations define who can actually buy.
Now available
Updated when regulations change.
Part II: Package holidays as a product
Understand the scale tour operators that sell mass market travel packages and whether mass market is your opportunity.
Launching 3rd November 2026.
Updated annually in Q4 each year.
Part III: Tailormade holidays
Understand the complex supply chain across tour operators and travel agents and whether niche is your opportunity.
Launching 1st June 2027 or earlier.
Updated annually in Q2 each year.
Get the clarity you need to succeed.
Looking to grow, fast?
Get training for your business (and member base) to develop a winning B2B strategy for the UK travel trade.
- Access 24+ ‘ask us anything’ sessions per year, with a guarantee to reply to every question asked.
- Latest Travel Trade Insights Reports as they are released for 12 months.
- £4,999 + VAT for access for 12 months for your business and / or member base.
Available in the UK, EU, USA and Canada.
Only need the report?
Get access to the latest report right away to obtain complete clarity on the UK travel trade.
- Get clarity, with a guarantee to update the report in 28 days if you find material gaps vs. expectations.
- Latest Travel Trade Insights Reports as they are released for 12 months.
- £1,999 + VAT for access for 12 months for your business only via one e-mail account.
Available in all markets.